ULTA REBRAND CAMPIGN
This is your Project Page. It's a great opportunity to help visitors understand the context and background of your latest work. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share.
01
Identity Rebrand
Creating a rebranded logo for Ulta with a bold and fun essence, combined with a unique framing effect to highlight users, can be a dynamic and versatile choice. By incorporating vibrant colors, playful typography, and a distinctive framing element, the logo could encapsulate the brand's energy and inclusivity.
This design approach allows for adaptability across various marketing materials, promotions, and advertisements throughout the years, ensuring a consistent and engaging visual identity for Ulta. The framing effect can spotlight users, products, or special campaigns, creating a flexible and captivating logo that resonates with audiences regardless of the context or time.
02
Elements
New elements have been meticulously crafted, featuring icons symbolizing various areas of ULTA, meticulously crafted to appeal to a fresh audience of makeup enthusiasts. These additions, coupled with dynamic shape elements, infuse the space with a vibrant and fluid ambiance, inviting exploration and engagement.
03
Ideation
In my quest to develop a new brand identity, I recognized the importance of uncovering the essence of ULTA, pinpointing what sets it apart and identifying hidden gems waiting to be showcased. Through thorough research, I discovered that ULTA thrives on boldness, consistently pushing beyond the boundaries of mainstream beauty. This ethos forms the heartbeat of ULTA, embodying its spirit of innovation and daring exploration.
04
Ideation
In my quest to develop a new brand identity, I recognized the importance of uncovering the essence of ULTA, pinpointing what sets it apart and identifying hidden gems waiting to be showcased. Through thorough research, I discovered that ULTA thrives on boldness, consistently pushing beyond the boundaries of mainstream beauty. This ethos forms the heartbeat of ULTA, embodying its spirit of innovation and daring exploration.
05
Merchandise
The salon debuts refreshed aprons, staff exuding renewed vibrancy. Boldly presented gift cards at the counter grab attention, enticing customers with beauty possibilities. Diverse shopping bags enhance unique ULTA experiences, adding luxury and convenience.
06
Packaging
The new hair care packaging design features color-coded lines tailored to cater to every hair type, seamlessly integrating with the overarching elements of the brand's new identity. This color division extends beyond hair care to encompass skincare, makeup, and tools, ensuring a cohesive and visually appealing experience across all product categories.
07
Environmental
Vibrant environmental displays and graphics were crafted to actively involve users in monthly promotions and drive sign-ups for ULTA's rewards programs. Consistently framing the models' eyes, the logo directs attention to the beauty at the heart of the experience, reinforcing ULTA's commitment to enhancing individual charm and allure.
08
Print Media
In print media, a youthful tone and vibrant colors from the rebrand merge with taglines that encourage users to explore beyond beauty with Ulta Beauty. This new marketing approach allows Ulta to promote itself, not just the brands it sells, unlocking a fresh marketing perspective.
09
Annual Report
In print media, a youthful tone and vibrant colors from the rebrand merge with taglines that encourage users to explore beyond beauty with Ulta Beauty. This new marketing approach allows Ulta to promote itself, not just the brands it sells, unlocking a fresh marketing perspective.
