Frontier Fish
Frontier Fish is a seller of tasty fish tin subscription boxes that provide specialty flavors and promotes adventure. With travel becoming less accessible in the modern day, Fronter Fish offers an opportunity to experience adventure by providing fresh fish from all over the Pacific right to your door. Whether you're someone who's always on the go or someone who is just dipping their toes into salty waters of an active lifestyle, Frontier Fish will satisfy your need for exploration.
01
Packaging
Frontier Fish redefines tin fish with a lively Pacific market experience at your doorstep. Each tin captures the essence of leaping fish with flavors spanning the Pacific, turning mealtime into a celebration of tradition, taste, and freshness.
Whether you’re someone who’s always on the go or someone who is just dipping their toes into salty waters of an active lifestyle, Frontier Fish will satisfy your need for exploration. This project was in collaboration with designer Grace Pusha. Grace worked on the logo, exterior box, and stickers seen. I created some of the illustrations, interior box, labels, and media.
02
Logo Drafts
Seen are some go my takes on the logo.it was fun creating it alongside someone else. I had the opportunity to observe their process and perspective, which aided in my personal growth for future projects
03
Exterior & Interior Packaging
This is the exterior of the box. We faced the challenge of designing packaging with a curling purpose. Packaging is always fun. I love figuring out how the box should be formed, how it should open, and what the user experience will be like. We opted for a tackle box-style design, allowing users to carry items within.
04
Interior
The interior of the box holds three tin fish, each labeled and branded. It was enjoyable creating the inside of the box; I don't typically draw for many projects. However, like every piece of my work, I love to experiment with something new to challenge myself and foster learning.
05
Social Media Ads
I developed an advertising extension for the brand to enhance its tone. It was enjoyable to approach the brand from a different perspective and focus more on advertising rather than solely on packaging.