Amato
Family Pasta
At Amato Family Pasta Co., we're a tight-knit family passionate about crafting traditional pasta. Experience the flavors, warmth, and timeless traditions that define the Amato Family Pasta Co. Join our table, where you're not just a customer but a cherished member of our family.
01
Brand Ideation
For this project, I aimed to target a different demographic, opting for a family and food-oriented brand. This decision provided a refreshing change of pace from my usual work and offered valuable insights into a new audience. Exploring this niche allowed me to expand my perspective and deepen my understanding of catering to diverse groups, enriching my experience as a designer.
02
Brand Mascots
Meet Tony, the grandfather in the Amato family. Known for his strict love of pasta, he ensures that every pasta creation is a masterpiece. With Tony, you know you're in good hands. He adds a dash of love to every recipe.
Meet Lorenzo, the baby cousin in the Amato family and a pillar of Amato Family Pasta Co. Lorenzo brings a sense of comfort to every meal, reminding everyone of the love and support that defines the Amato family. His presence brings warmth to every creation.
Meet Carlos, an uncle in the Amato family. He's the life of the pasta party, bringing joy and mischief to every gathering. Carlos is always rolling with laughter, making Amato Pasta Co. all the more special.
